Creative Thinking

Now I know most of us have probably seen the Old Spice commercials, but I think it is important to come up with ideas for our videos by looking at examples of other videos/commercials that have been successful. I am not skilled enough to do the special effects they did in this commercial, but that does not mean I can't look for inspiration or at how they did the voice, wording, pace...Has anyone come up with any special effects they would like to do in there video if they knew how to do it?